Focus on Delivering Value Before Visuals

One of the common snags that delays or derails a digital transformation project is focusing too heavily on the looks of something instead of its utility. Let's reinforce how to avoid this trap by focusing on value.

Regardless of the industry your organization operates within, your customers or constituents are looking to you to deliver value.

Your goal is to deliver value across their buying journey, and ideally it extends through the lifecycle as they use your products or services.

However, a lot of organizations don't know how to do that cohesively, so instead they focus on making something look great with the hope that will convince a prospect to become a customer.

Let's assume that you're not venture-backed with unlimited capital to spend now to then figure out profitability later.

Where do you focus your efforts?

With a utility-first mindset across your entire digital presence.

This does not mean you need to (intentionally) embrace a brutalist design for your website.

Instead, your focus is to make it as easy as possible to get the most amount of value from any business process.

TLDR: Your goal is to deliver value. Utility and function trumps looks every time. Focus on when and how to deliver value, not the way it looks.