You Should Ask More Questions After Someone Submits a Form on Your Website

When someone has awareness of your brand, shows interest in what you do, and expresses desire to be known via a web form, it's a great opportunity to ask more questions immediately afterwards to develop an even richer understanding of who they are and their motivations.

Here's why:

• They're a captive audience and still sitting on your website

• You received their contact information, which allows you to follow up

• Depending on their answers, you can drive different paths to educate and/or learn more

If you offer a service or product and someone is interested in getting a quote, that's great!

You know their name, company, email, maybe their seniority, and whichever service or product they're interested in. But what about other things that can help frame the first discussion?

Ask more questions!

• What goals are you hoping to achieve with our product or service?

• What challenges or pain points led you to seek a solution now?

• Have you considered or used any alternative solutions?

• How do you measure success for this kind of solution?

• Wha's your timeline for making a decision and implementing a solution?

If you work at a nonprofit organization and someone makes a donation, that's fantastic!

Aside from their name and email, plus maybe a phone number and postal code (for credit card processing), what more do you know about them?

Ask more questions!

• Why did you decide to donate today?

• How are you connected to our mission and programs?

• Have you supported other charitable causes? If so, which ones?

• Are you interested in learning about opportunities to become a recurring donor or sustaining member?

• Do you have an interest in getting involved with us in other ways (e.g. volunteering, mentorship, advisory)?

TLDR: Don't miss the opportunity to learn more from a captive audience when they've expressed desire. Ask follow up questions to understand intent and characteristics.

As an aside, if you're not familiar with the AIDA acronym, take a look at the Wikipedia article. We hit on all of those stages, the last being covered when "someone makes a donation".