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Digital transformation is simple.

It’s just a three word hierarchy that you follow down, then reverse.

DigitalTransformationHierarchy

But no one wants you to know that secret.

The problem is that consultants have polluted digital transformation with hand-wavy buzzwords and roadmaps with multiple phases, each costing six to eight figures.

You may have worked with one for a discovery engagement with vague deliverables packaged into a lengthy slide deck. Maybe you’ve even stomached an implementation, watching helplessly as timelines stretch and budgets balloon.

You're like many organizations that have resigned themselves to figuring it out in-house, cobbling together cross-functional teams and working groups, hoping to find a better way.

You already know the goals you're trying to achieve.

Improve efficiency

Optimize and automate processes to reclaim time and dollars to the bottom line.

Unlock growth

Add revenue without adding headcount by improving marketing and sales processes.

Remain competitive

Stay ahead of your competitors by rapidly innovating in the right places.

Enable data-driven decisions

Use the data you're already generating to inform and drive decisions.

Explore frontier technologies

Leverage AI across a variety of use cases to improve how teams work.

Improve customer experience

Enable self-service orders, customer support, and billing with personalized touches.

And those goals aren’t complicated. Achieving them shouldn’t be either.

DigitalTransformationHierarchy

What if digital transformation isn’t as complex as it’s often made to sound?

The truth is, it’s just a three-word hierarchy that, when followed correctly, leads to sustainable growth and efficiency.

That's it. The key is to approach each phase in the right order:

  • Design top-down: Start with your strategy, design the processes to facilitate it, and then choose the systems.
  • Build bottom-up: Build the systems to support the processes, which ultimately facilitates the strategy.
  • Don't skip levels: Because each one requires the right level of attention and scrutiny.

This simple framework is how my clients are successful and achieve their goals.

Let's talk about how to make you successful.

Try the Quick Take

It’s a free, zero-commitment way to get actionable insights fast.

Tell me what’s on your mind, and I’ll respond with a 5-minute personalized video packed with key questions, potential paths, and suggested next steps.

No fluff, no pitch. Just practical advice to help you move forward.

Jump directly to the Strategy Session

It's a 90-minute virtual meeting to gain clarity and direction.

We’ll dive into where you want to be, what’s working, what’s not, and define the path to get there. After our session, you’ll get detailed notes and tailored recommendations on the next business day.

It’s a clear, actionable plan to help you move forward with confidence.

Because with the right guidance, you’re unstoppable.

We continue based on what you need.

Some clients find the Strategy Session is all they need to get on the right path. Others benefit from Advisory for ongoing support or Intensives to focus on tackling and solving their biggest challenges.

Either way, I am here to support how you discover, design, and develop your digital transformation.

Advisory

Ongoing guidance to keep your transformation on track. You have me available as a trusted advisor available for insights, decision-making, and problem-solving as challenges arise.

Intensives

In-depth, focused sessions to drive critical progress. We work together for focused sessions from a half day to full week to tackle high-impact challenges or push through complex roadblocks efficiently.