A/B testing in email campaigns is inconsistently adopted across multiple segments of the market, despite most email marketing platforms offering this functionality. It’s time to start using this more often and aggressively, especially when you have more to gain from the insights it produces.

There are a handful of concepts related to address data and systems that are helpful even if your organization doesn’t send letters or packages to customers.

Framing a problem is almost always harder than designing the solution. This is typically because there is not sufficient understanding of all of the dimensions and the impact that it has on people, business processes, and systems.

The concepts shared are from Tiago Forte’s Building a Second Brain and The PARA Method, two books that I read over summer holiday (yes, nonfiction is my flavor of “beach read” books).

Operating without backups of your systems is like driving a car without wearing a seatbelt.

Troubleshooting process exceptions and system bugs have a compounding effect when there are many places to look. Three steps get you in a better position to deal with uncertainty.

Using independent software vendors (ISVs) to satisfy parts of your digital transformation project can accelerate when timelines and enables you to realize value faster, yet it comes with tradeoffs.

Demos and presentations are common, and whether it’s happening live in person or virtually, or recording for folks to watch later, here are a few ways to make it land better.

Action items have a higher chance of getting done the first time if it’s clear what to do and it has a single owner.

Systems and dogs have a lot in common. I love using metaphors to unpack big or unfamiliar concepts. Let’s see how this one holds up.

Every weekend, I carve out time for a weekly review and one of the first steps is to get to inbox zero. I use this for both emails, messaging, and tasks, but let’s dive into how this works for communication.

Office politics has a strong influence on how changes are rolled out within an organization and has the power to build cohesion or entirely derail an initiative.

A few people ask me each month "what are you using to write your meeting notes", and recently they might ask a follow up like "are you using AI".

It's inevitable in digital transformation projects that you will encounter vendors that follow somewhat rigid sales processes and use account executives.

Attention to detail pops up all over the place on digital transformation projects. Being able to have a keen eye to spot things that are out of place is a helpful tool.